From FOMO to JOMO

The Euromonitor International report points to a growing trend: JOMO, an acronym for "Joy of Missing Out".
In other words, JOMO would be the antithesis of FOMO or "Fear of Missing Out": the fear of missing out on something that our friends and acquaintances are commenting on via social networks, Whatsapp, etc., because we have left our mobile phone at home.
A segment of consumers want to disconnect from the digital world because they seek authenticity and privacy in their travels.
According to the Euromonitor report, "the desire to unplug is driven by a need for authenticity, privacy and the enjoyment of face-to-face relationships and life experiences".
To meet this need, some tourism brands are already offering alternative travel experiences that guarantee a complete disconnection, even away from civilisation.
Although it may not be necessary to take customers to the end of the world, but simply to an area with no coverage...